Course Catalog

Analyzing Social Media MKTG 2550

3 Credits

Pre-requisite(s): MKTG 1100

Co-requisite(s): MKTG 2500

This course analyzes the application of social media to an integrated marketing communication plan. Topics include technical writing for social media, social media auditing, Social Media ROI, trend analysis, social media analytics, and Customer Experience Management(CEM).

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