- Home
- Catalogs
- Wiregrass Student Handbook and Catalog 2024-2025
- Courses
- Integrated Marketing Communications
Integrated Marketing Communications MKTG 1190
3 CreditsWeekly Contact Hours: Lecture - 3 Lab 2 - 0 Lab 3 - 0
Pre-requisite(s): None
Co-requisite(s): None
This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.
Up one level
Courses
Notice and Responsibilities Regarding this Catalog
The information in this College Catalog and Student Handbook accurately reflects current policies and procedures at the time of publication. Students are admitted to the College under and are subject to the provisions of the WGTC Catalog and Student Handbooks for the term they initially enroll. Students in all programs are admitted under and are subject to the provisions of the College Catalog and Student Handbook and applicable addendums for the term they are admitted to the program at Wiregrass Georgia Technical College. If for any reason a break in enrollment occurs, students must reapply and satisfy the College Catalog and Student Handbook requirements for the term of their re-entry to any program. The provisions of this catalog are not to be regarded as an irrevocable contract between Wiregrass Georgia Technical College and the student. The College reserves the right to change any provision or requirement at any time.
- Table of Contents
- President's Message
- General Information
- Statement of Equal Opportunity
- Accreditation Statement
- Access to Student Records (FERPA)
- Enrollment Information
- International Student Admissions Requirements
- Programs for High School Students
- Change of Programs and Dual Majors
- Assessment
- Tuition and Fees
- Financial Assistance Information
- Foundation
- Student Registration and Academic Information
- Academic Procedures and Advisement
- Prior Learning Credits
- Attendance Policy
- Adding and Withdrawing from Courses
- Grade Reporting and Grading System
- One-Stop Enrollment and Success Center
- Support Services
- Student Organizations and Activities
- General Policies and Procedures
- Dress Code
- Student Grievances General Policy
- Unlawful Harassment and Discrimination of Student Policy
- Emergency Procedures
- Community Resources
- Adult Education and GED
- Technical Standards for Health Sciences
- Faculty
- Programs of Study
- Programs of Study
- Divisions
- Courses
Alumni, former students, or current students requiring an archived catalog prior to the ones listed above can email the Office of the Registrar at registrar@wiregrass.edu or call (229) 259-5536.
