Integrated Marketing Communications MKTG 11903 Credits
Weekly Contact Hours: Lecture - 3 Lab 2 - 0 Lab 3 - 0
This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.
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